Meet Nicole Robison, wife to Gregg, mom of five, grandma of eight, and Founder of Swig. Nicole started Swig in St. George, Utah, in 2010 with a simple goal: to create the perfect soda experience and make people’s days a little better. In doing so, she pioneered the Dirty Soda category. Since then, Swig has grown to nearly 170 locations across 16 states, with hundreds more on the way.

Nicole’s journey hasn’t been without challenges. At 37, she faced breast cancer and the significant medical bills that came with it, until an anonymous donor stepped in to help relieve that burden. That act of generosity inspired Nicole to create Save the Cups, Swig’s annual fundraiser supporting women fighting breast cancer. Since 2020, Save the Cups has raised nearly $2 million to help relieve the financial burden for nearly 200 women across the country.

In her spare time, you’ll find Nicole outside with family, most likely with her favorite Swig drink, “The Founder,” in hand.

Her motto is: life is a gift make it count by loving deeply, connecting often and chasing every dream!